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Founder · Educator · Systems Builder

Meet Dr. Sarai Koo. The heart behind Project SPICES™.

Dr. Koo has spent her career helping people grow, from tutoring students in 1996 to presenting her work to senior leaders from 40+ federal agencies. She created Project SPICES™ and Re+Calibration™ so people, couples, and organizations can find the real cause of what keeps holding them back, and move forward with clarity.

Start a Conversation → Read Her Story ↓

Want her to speak or advise your leaders? Visit DrSaraiKoo.com

Project SPICES logoCreator of Project SPICES™
Dr. Sarai Koo smiling in a burgundy blouse
Dr. Sarai KooFounder, Project SPICES LLC · CEO, Winning Pathway®
  • Since 1996Teaching and developing people
  • Since 2002Leading teams and organizations
  • Since 2007Founder of Project SPICES LLC
  • 200+Senior leaders · invited expert at an ODNI forum

Trusted by leaders across public agencies, enterprise, education & mission-critical organizations

  • Lockheed Martin logo
  • University of Southern California (USC) logo
  • Los Angeles County Department of Mental Health logo
  • Compass Diversified logo
  • Chapman University logo
  • Department of Public Social Services (DPSS) logo
  • George Mason University logo
  • Pacific Clinics logo
  • ALPFA logo
  • Southeast Los Angeles County Workforce Development Board logo
  • Cypress College logo
  • Citrus College logo
  • The Child Abuse Prevention Center logo
  • City of Cerritos logo
  • Pacific Oaks College logo
  • California Association for Bilingual Education (CABE) logo
  • AAUW (American Association of University Women) logo
  • Youth Policy Institute logo
  • Adelante Mujer Latina logo
  • Baldwin Park Unified School District logo
  • 5AM logo
  • Downey Adult School logo
  • QB Fabrication & Welding logo
  • City of Baldwin Park logo
  • Sierra Vista High School logo
  • Blessed logo
  • Client organization logo
Her story

How Project SPICES™ came to life.

Dr. Koo has been an educator for decades. Project SPICES™ grew out of that work, and since 2006 she has taught it in schools, institutions, and government agencies.

  • Companies
  • Schools
  • Institutions
  • Government agencies
Dr. Sarai Koo teaching the Project SPICES framework to a group
Dr. Koo teaching the Project SPICES™ framework.
  1. 1990s · An educator first

    Dr. Koo began her work in human development in the 1990s, teaching and developing people. She has been an educator ever since.

  2. 2002 · Her first leadership role

    She earned her degree in human development and stepped into her first leadership role as an Assistant Director. Since then, she has led numerous leadership roles.

  3. 2006 · Project SPICES™ is complete

    After years of work in human development, she fully developed the Project SPICES™ Transformational Model: one framework that looks at the whole person instead of one piece at a time.

  4. Since 2006 · Teaching Project SPICES™

    She has taught the Project SPICES™ Transformational Model in schools, institutions, and government agencies, helping people see the whole picture and take clear next steps.

  5. 2006 · MAPS 4 College

    She founded MAPS 4 College, which latert became a 501(c)(3) nonprofit organization to help students succeed in school, college, and life.

  6. 2007 · Project SPICES LLC

    She founded Project SPICES LLC to bring the framework to people, families, and organizations.

  7. 2008 · Board service

    She began serving on boards, sharing her leadership and human-development experience. She has held board positions ever since.

  8. 2009 · A nonprofit for families

    She launched a nonprofit organization and began relationship education, supported by sub-awards from federal grants held by partner agencies.

  9. Federal service

    She served as the founding director of a workforce innovation team, a new division she built inside a federal agency.

  10. 2019 · Invited to the ODNI forum

    She was invited to present the Project SPICES™ model at the ODNI Insider Threat Task Force Forum to 200+ senior leaders from 40+ federal agencies. She was later nominated for a National Intelligence Community award.

  11. 2024 · Winning Pathway®

    She launched Winning Pathway® to bring Re+Calibration™, the applied method of Project SPICES™, to companies, cities, and agencies.

  12. 2025 · Giving back

    She joined the advisory board of the USF School of Management Women in Leadership program and became Co-Lead Strategic Insights Advisor for NHRA–Los Angeles.

Why she built it

People aren’t made of separate pieces.

Most help comes one piece at a time. A work problem gets a work fix. A relationship problem gets a relationship fix. But stress at work shows up at home, and trouble at home shows up at work.

Dr. Koo built Project SPICES™ to connect those pieces. It looks at the whole person and the whole system, so people can fix the cause instead of chasing the symptoms. Re+Calibration™ is how that work gets done.

One framework. Many parts of life. One clear next step.

Explore the Framework → How Re+Calibration™ Works
Project SPICES logoProject SPICES™The framework: see the whole picture Re+Calibration logoRe+Calibration™The method: put things back in line
What she brings

Big problems don’t stay in one lane. Neither does she.

Dr. Koo draws on six areas of study and practice. That mix lets her see what a single specialist might miss.

Human behavior

How people think, decide, and react when life gets hard.

Leadership

How leaders make decisions, build trust, and guide people under pressure.

Organizations

How teams, culture, and systems help or hold back good work.

Relationships

How trust, talk, and repeat patterns shape the people closest to us.

Assessment

Certified in more than a dozen respected tools for leaders, teams, and careers.

Story & communication

Writing, speaking, and media that help ideas land with real people.

Where her work has been used

  • Government & public agencies
  • Executive & organizational leadership
  • Education & youth development
  • Community & nonprofit programs
  • Individuals & couples
Training & credentials

Real training behind the work.

Dr. Koo keeps learning so the people she serves get her best. Here are the highlights.

Education & leadership

  • Ph.D.
  • Degree in human development
  • Executive Education, UCLA
  • Georgetown Executive Certificate in Leadership Coaching
  • UCLA Venture Accelerator (2024–2025)
  • USC Alchemy Leadership Seminar

People, process & strategy

  • Human Capital Institute certifications in workforce planning, talent, succession, and people analytics
  • UC Irvine certificates in strategic and project management
  • Lean Six Sigma Green Belt
  • Change Behavior Specialst
  • Certified Wellness Coach
  • Training in mediation and high-conflict conversations
  • Northwestern certificate in content strategy
  • SHRM member

Certified assessments

  • MBTI
  • DiSC
  • Hogan
  • EQ-i 2.0 & EQ 360
  • FIRO-B
  • Strong Interest Inventory
  • Change Style Indicator
  • Change Navigator
  • Influence Style Indicator
  • Leader Network Diagnostic
  • CCL 360
  • Pearman Personality Integrator
  • Risk Type Indicator
  • Organizational Workshop®
  • Kuder

Level C qualified. Certified trainer for the Leader Network Diagnostic.

Books, research & media

Read her work. Hear her voice.

Dr. Koo writes for leaders, for families, and for anyone who wants to grow. Her research and media work are free to explore.

Re+Calibration Series logo
For leaders · Re+Calibration™ Series

Organizational Misalignment

155 leadership behaviors that damage trust, culture, and performance. A clear guide for leaders who want to see what they may be missing.

Learn about the book →
Seoul Food memoir book cover by Sarai Koo
Memoir

Seoul Food

Dr. Koo’s memoir: a coming-of-age story of growing up Asian American in Los Angeles.

Visit SeoulFood.us ↗
Marketing Without Money Workbook cover by Sarai Koo, Ph.D.
Workbook

Marketing Without Money Workbook

A practical workbook for marketing when you don’t have a big budget.

See all publications ↗

Published and featured

News article featuring Dr. Sarai Koo Article about Sarai Koo’s memoir Seoul Food Research article published in The Qualitative Report Feature story about Dr. Sarai Koo
Media & Speaking ↗ Research & Writing ↗
In their words

What people say about working with her.

Real words from clients, colleagues, and program participants.

Dr. Koo changed my life personally and professionally.

Vivian · Career development specialist

Sarai is the most effective coach with whom I have ever worked.

VR Walton, M.S. · Professional peer

Her straightforward, candid approach drove the message home.

Tammy · Professional development

Sarai inspired me and continues to inspire me to be a bold, courageous leader.

Leadership participant

Her approach is one that is a force to be reckoned with and cannot be duplicated.

Anthony S. · Client reflection
Read More Stories →
Questions

Questions about Dr. Koo.

Quick answers about who she is and how to work with her.

Ask Your Own Question →
Who is Dr. Sarai Koo?

Dr. Sarai Koo is the creator of Project SPICES™ and Re+Calibration™, the founder of Project SPICES LLC, and the founder and CEO of Winning Pathway®. She has been teaching and developing people since 1996 and leading teams and organizations since 2002.

What is she known for?

She is known for helping people, couples, and organizations find the real cause of problems that keep coming back. Her Project SPICES™ framework looks at the whole person and the whole system instead of one piece at a time.

Has she worked with government?

Yes. She served as the founding director of a workforce innovation team inside a federal agency. In 2019, she was invited to present the Project SPICES™ model to 200+ senior leaders from 40+ federal agencies at an ODNI forum.

Does Dr. Koo speak at events?

Yes. She gives keynotes, workshops, and trainings for organizations, schools, and community groups. You can learn more and send a speaking request at DrSaraiKoo.com.

How can I work with her?

Pick the path that fits you. Coaching Specialty® is for personal and executive coaching. Relationship & Love Tips™ is for couples. Winning Pathway® is for leaders and organizations. Not sure? Start a conversation and we will help you choose.

Is Dr. Koo a therapist?

No. Her work is coaching, education, training, and consulting. It is not therapy or medical care. If you need mental health care, please reach out to a licensed professional.

What books has she written?

Her books include Organizational Misalignment, part of the Re+Calibration™ Series; Seoul Food, a memoir; and the Marketing Without Money Workbook. Her research is listed at publications.projectspices.com.

Dr. Sarai Koo in a burgundy blazer, smiling warmly
Your next step

Let’s find what’s holding you back.

Whether it’s you, your relationship, or your organization, the first step is a simple conversation. Tell us what’s going on, and we’ll help you find the best place to start.

Start a Conversation → Speaking & Advisory ↗
Dr. Sarai Koo signature

Recognize what’s holding you back. Move forward with clarity.

Start a Conversation →
Project SPICES flower logoProject SPICES™

A whole-person framework created by Dr. Sarai Koo to help people, couples, and organizations find the real cause of problems that keep coming back.

Dr. Sarai Koo signature

Framework

  • Overview
  • Re+Calibration™
  • How it applies
  • About Project SPICES™

Paths

  • For you · Coaching Specialty®
  • For your relationship · Relationship & Love Tips™
  • Break the Fight Cycle™
  • For your organization · Winning Pathway®

Resources

  • More information
  • Client stories
  • Research & writing
  • Media & speaking
  • Dr. K’s Newsletter

Connect

  • Start a conversation
  • Meet Dr. Sarai Koo
  • Speaking & advisory
  • Watch & learn
One foundation Project SPICES logo Re+Calibration logo Coaching Specialty logo Relationship and Love Tips logo Winning Pathway logo

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