Human behavior
How people think, decide, and react when life gets hard.
Dr. Koo has spent her career helping people grow, from tutoring students in 1996 to presenting her work to senior leaders from 40+ federal agencies. She created Project SPICES™ and Re+Calibration™ so people, couples, and organizations can find the real cause of what keeps holding them back, and move forward with clarity.
Want her to speak or advise your leaders? Visit DrSaraiKoo.com
Creator of Project SPICES™
Trusted by leaders across public agencies, enterprise, education & mission-critical organizations
Dr. Koo has been an educator for decades. Project SPICES™ grew out of that work, and since 2006 she has taught it in schools, institutions, and government agencies.

Dr. Koo began her work in human development in the 1990s, teaching and developing people. She has been an educator ever since.
She earned her degree in human development and stepped into her first leadership role as an Assistant Director. Since then, she has led numerous leadership roles.
After years of work in human development, she fully developed the Project SPICES™ Transformational Model: one framework that looks at the whole person instead of one piece at a time.
She has taught the Project SPICES™ Transformational Model in schools, institutions, and government agencies, helping people see the whole picture and take clear next steps.
She founded MAPS 4 College, which latert became a 501(c)(3) nonprofit organization to help students succeed in school, college, and life.
She founded Project SPICES LLC to bring the framework to people, families, and organizations.
She began serving on boards, sharing her leadership and human-development experience. She has held board positions ever since.
She launched a nonprofit organization and began relationship education, supported by sub-awards from federal grants held by partner agencies.
She served as the founding director of a workforce innovation team, a new division she built inside a federal agency.
She was invited to present the Project SPICES™ model at the ODNI Insider Threat Task Force Forum to 200+ senior leaders from 40+ federal agencies. She was later nominated for a National Intelligence Community award.
She launched Winning Pathway® to bring Re+Calibration™, the applied method of Project SPICES™, to companies, cities, and agencies.
She joined the advisory board of the USF School of Management Women in Leadership program and became Co-Lead Strategic Insights Advisor for NHRA–Los Angeles.
Most help comes one piece at a time. A work problem gets a work fix. A relationship problem gets a relationship fix. But stress at work shows up at home, and trouble at home shows up at work.
Dr. Koo built Project SPICES™ to connect those pieces. It looks at the whole person and the whole system, so people can fix the cause instead of chasing the symptoms. Re+Calibration™ is how that work gets done.
One framework. Many parts of life. One clear next step.
Dr. Koo draws on six areas of study and practice. That mix lets her see what a single specialist might miss.
How people think, decide, and react when life gets hard.
How leaders make decisions, build trust, and guide people under pressure.
How teams, culture, and systems help or hold back good work.
How trust, talk, and repeat patterns shape the people closest to us.
Certified in more than a dozen respected tools for leaders, teams, and careers.
Writing, speaking, and media that help ideas land with real people.
Dr. Koo keeps learning so the people she serves get her best. Here are the highlights.
Level C qualified. Certified trainer for the Leader Network Diagnostic.
Dr. Koo writes for leaders, for families, and for anyone who wants to grow. Her research and media work are free to explore.

155 leadership behaviors that damage trust, culture, and performance. A clear guide for leaders who want to see what they may be missing.
Learn about the book →
Dr. Koo’s memoir: a coming-of-age story of growing up Asian American in Los Angeles.
Visit SeoulFood.us ↗
A practical workbook for marketing when you don’t have a big budget.
See all publications ↗Real words from clients, colleagues, and program participants.
Dr. Koo changed my life personally and professionally.
Sarai is the most effective coach with whom I have ever worked.
Her straightforward, candid approach drove the message home.
Sarai inspired me and continues to inspire me to be a bold, courageous leader.
Her approach is one that is a force to be reckoned with and cannot be duplicated.
Quick answers about who she is and how to work with her.
Dr. Sarai Koo is the creator of Project SPICES™ and Re+Calibration™, the founder of Project SPICES LLC, and the founder and CEO of Winning Pathway®. She has been teaching and developing people since 1996 and leading teams and organizations since 2002.
She is known for helping people, couples, and organizations find the real cause of problems that keep coming back. Her Project SPICES™ framework looks at the whole person and the whole system instead of one piece at a time.
Yes. She served as the founding director of a workforce innovation team inside a federal agency. In 2019, she was invited to present the Project SPICES™ model to 200+ senior leaders from 40+ federal agencies at an ODNI forum.
Yes. She gives keynotes, workshops, and trainings for organizations, schools, and community groups. You can learn more and send a speaking request at DrSaraiKoo.com.
Pick the path that fits you. Coaching Specialty® is for personal and executive coaching. Relationship & Love Tips™ is for couples. Winning Pathway® is for leaders and organizations. Not sure? Start a conversation and we will help you choose.
No. Her work is coaching, education, training, and consulting. It is not therapy or medical care. If you need mental health care, please reach out to a licensed professional.
Her books include Organizational Misalignment, part of the Re+Calibration™ Series; Seoul Food, a memoir; and the Marketing Without Money Workbook. Her research is listed at publications.projectspices.com.